The big data measurement revolution is creating a management revolution. I will discuss research from the MIT Center for Digital Business on how data-driven decision-makers are outperforming their competitors and how this management revolution can accelerate innovation. In particular, using detailed survey data on the business practices and information technology investments of a set of large publicly traded firms, we find that firms that adopt data-driven decision-making have output and productivity that is 5-6% higher than what would be expected given their other investments and information technology usage. Furthermore, the relationship between data-driven decision-making and performance also appears in other performance measures such as asset utilization, return on equity and market value.
Harvard Business Review article: http://hbr.org/2012/10/big-data-the-management-revolution/ar/1